Cadillac is witnessing double-digit growth rate thanks to a strong demand for its new models as well as increase in market share in markets like China.
Cadillac sales have increased by 43 per cent in China year-over-year and by 8.2 per cent globally. When it comes to increase in sales in October over September, the figure stands at a whopping 117.2 per cent for China, the company has revealed.
According to Cadillac, it has sold 28,239 vehicles globally in October marking a 21.2 per cent over the same period last year. The automaker’s top-selling product line, the new XT5 luxury crossover, sold 10,282 units last month, which is the highest since the crossover was launched earlier this year. Sales of the ATS sport sedan and coupe totalled 6,000 for the month, an increase of 9.8 per cent globally. The XTS sedan saw a jump of 29.5 per cent.
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If we look at September sales, the company had managed to sell 30,061 vehicles globally marking an increase of 22.2 percent. Both the XT5 crossover and the CT6 prestige sedan reached their highest sales since launch during September. XT5 established itself as the brand’s top-selling product line by selling 9,421 units in September, a jump of 10.5 per cent above the month prior. CT6 sales grew 19.9 per cent compared to the previous month.
In the U.S., total sales contracted 9.4 per cent impacted by an 18 per cent decline in fleet deliveries while the brand continued to earn higher transaction prices from buyers. For the year to date, Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network) an increase of nearly $2,000 — and ranked second in the industry among full-line luxury brands.
“Cadillac’s product substance is driving consistent global growth, not only in sales volume but also in terms of brand prestige,” said Cadillac President Johan de Nysschen. “The new products launched this year continue to gain momentum as we elevate all aspects of our business to a more premium position globally.”