Suspicious behavior to help Facebook weed out fake accounts

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Mark Zuckerberg, Facebook

Facebook is battling fake accounts problems since a long time now and in its latest blog post the social networking giant said that it has adopted new tactics to weed out fake accounts – watching suspicious behavior.

Facebook says it will be weeding out fake accounts by watching for suspicious behaviour such as repetitive posts or torrents of messages and that this particular effort is part of a much broader effort that deals with hoaxes, misinformation, and fake news on the social platform.

“We’ve found that when people represent themselves on Facebook the same way they do in real life, they act responsibly,” Shabnam Shaik of the Facebook protect and care team said in a blog post. “Fake accounts don’t follow this pattern, and are closely related to the creation and spread of spam.”

Facebook says that currently accounts that are suspected of being bogus are suspended and holders asked to verify identifies. In France, the new tactic has already resulted in Facebook taking action against 30,000 accounts believed to be fakes, Shaik said.

Under pressure to stymie the spread of fake news, Facebook has taken a series of steps including making it easier to report such posts and harder to make money from them.

Facebook also modified its displays of trending topics to find stories faster, capture a broader range of news, and help ensure that trends reflect real world events being covered by multiple news outlets.

Facebook chief Mark Zuckerberg has sought to deflect criticism that the huge social network may have been used to fuel the spread of misinformation that affected the 2016 US presidential race.

Facebook last week unleashed a new weapon in the war against “revenge porn” at the social network as well as the messaging services Messenger and Instagram.

When intimate images shared on Facebook without permission are reported, confirmed and removed, the company will use photo-matching technology to prevent copies from being shared again on its platform.

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