Apple has rebranded its iTunes Podcasts to Apple Podcasts while also updating the marketing material associated with the service to include the new name.
Apple had said back in February that it intends to bring more features to the Podcasts app and now with rebranding done, it is likely that Apple Podcasts will likely be getting new features at Apple’s WWDC in June.
The marketing guidelines of Apple Podcasts now read that you need to use the Listen on Apple Podcasts badge or the Apple Podcasts icon whenever you promote your show or episodes. The badge can be used in promotions on Web pages, social media, apps, and in printed materials. Also, following the official rebranding, Apple has renamed its official Twitter handle @iTunesPodcasts to @ApplePodcasts.
At Code Media conference in February this year, Apple also announced that it is foraying into the TV space with the launch of its upcoming reality TV show Planet of the Apps. The show is set where contestants will pitch their ideas on new apps before investors to fund them. The panel of judges (or investors) includes singer-songwriter Will.i.am (also a founder and CEO at I.am+), actress Jessica Alba (also a co-founder at The Honest Company), actress Gwyneth Paltrow (now a founder at lifestyle publication Goop), and CEO of Vayner Media, Gary Vaynerchuk.