To spread awareness about sober driving, MADD Canada and Irving Oil have joined hands and are asking Atlantic Canadians to make a commitment to sober driving by joining the 2016 Project Red Ribbon campaign this year.
The campaign is in its 29th year and was highlighted at an event at Saint John police headquarters in Saint John, New Brunswick. Joining MADD Canada, MADD Saint John and Irving Oil to promote sober driving throughout the holiday season are Saint John Police Chief, John Bates, RCMP New Brunswick Assistant Commissioner, Larry Tremblay and other special guests.
With travel and celebrations plentiful over the holiday season, the risk of impaired driving is high. Between November 1 and January 2, Canadians in the Atlantic Region are being encouraged to wear a red ribbon as a symbol of their commitment to sober driving, and as a tribute to the thousands of Canadians who are killed and injured in impairment-related crashes each year.
In 2012, approximately 130 people across the four Atlantic Region provinces were killed in road crashes involving drivers who had alcohol and/or drugs present in their system.
“Every individual has the power to prevent impaired driving,” said MADD Canada National President, Patricia Hynes-Coates. “If you are going to be drinking or consuming drugs, please plan ahead for a sober ride home. Driving while impaired is never worth the risk.”
For your own safety, and the safety of everyone on the road with you, please:
- Plan ahead when you know you’ll be drinking.
- Take a cab or bus, arrange a designated driver or plan to stay over.
- Never drive impaired or ride with an impaired driver.
- If you see a driver you suspect is impaired, call 911 to report it to police. The call you make could save a life.
As Official Sponsor of Project Red Ribbon, Irving Oil plays a major role in helping spread the sober driving message throughout Atlantic Canada. Irving Oil fleet vehicles, which cover between 4 to 5 million miles every year throughout Atlantic Canada and New England, feature the MADD Canada logo and red ribbon decals. This year, Irving Oil and MADD Canada are proud to unveil new decals for the fleet vehicles.
The corporation also trains its drivers to identify and report suspected impaired drivers.
“Irving Oil is proud to once again team up with MADD Canada to share the safe and sober driving message,” says Johnny Grant, Senior Manager of Transportation for Irving Oil. “Our drivers are proud to display the Red Ribbon decal as a symbol of their commitment to keeping roads safe. We encourage everyone to commit with us by making responsible decisions and keeping each other and our communities safe.”
MADD Canada’s Atlantic Region Chapters and Community Leaders will be out in their communities handing out red ribbons as a reminder to motorists and the general public of the importance of planning ahead for a sober ride home.