BitTorrent’s anti-piracy drive took the form of BitTorrent Now earlier this year under which the P2P company offered to iOS and Android users curated music and video recommendations from independent artists, and free, ad-supported, as well as paid content. Robert Delamar was the man for the job, and things were looking bright until a few days back when reports about the service’s closure first emerged.
Reports indicated that BitTorrent wasn’t too keen on the service any more and that it was shuttering the service as well as firing Delamar. Reason? Reports indicated that BitTorrent Now was burning massive holes in the parent company’s pockets with over the top spending and very little income. So the only way out was that the service be shuttered and damage control measures be taken including shuttering of its Los Angeles production studio and firing of the CEO.
It turns out that not all rumours were true as BitTorrent has now said that BitTorrent Now will remain in service. The rumours that did turn out to be correct were that the CEO has been let go and the LA studio has been shuttered.
Engadget revealed in its report that the service will continue as it is and that it isn’t going to shut down. The company also told the publication that the Los Angeles studio was indeed shut down, a move that could presumably be attributed to compensate for the unnecessary spending.
BitTorrent has chosen to remain silent on reasoning behind these developments, and has just confirmed the firing of one of its CEO and the shutting down of its LA office. The company has so far not commented on any financial issues that the launch of BitTorrent Now may have caused.