Ford is betting huge on in-car entertainment as the next important thing that should be offered to customers as standard and for that purpose it has teamed up with vehicle connected products manufacturer Harman to develop and launch an all-new in-vehicle audio system dubbed B&O PLAY.
Ford revealed that it will be incorporating B&O PLAY in its vehicles globally from next year and claims that the in-car system will revolutionise in-vehicle sound system offering a unique high-quality audio experience.
As far as the B&O PLAY is concerned, it will come with special high-quality speakers and each of them will be fitted in the car in a tailored manner to ensure that the optimal sound is maintained in the cabin and passengers travelling in the car get the best audio experience.
Ford says that B&O PLAY products reimagine more than 90 years of audio heritage, with natural materials, distinctive design and high-quality audio for seamlessly integrated experiences, whether a listener is in their home, on the go, or soon, in their car.
Harman has pegged Ford and B&O PLAY as a perfect math for each of them stand for quality, freedom and innovative design and this synergy will effectively revolutionise the driving experience for consumers. Ford on the other hand said that its customers have always been looking for an in-car audio experience that not only provide value, but an experience like no other cars provide and through their collaboration with Harman they are moving in the direction that will ensure richer, more engaging in-vehicle experiences for their customers.
The company’s statement also talks about a recent Ipsos 2016 Automotive Audio Branding study, which says that roughly one-third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration.