Not so great a pull in the smartwatch segment is forcing Lenovo’s Motorola to pause its Moto lineup for a while with the company confirming that now Moto 360 refresh is coming in 2017.
Smartwatch market hasn’t been great after the initial run in 2015 and early 2016 owing to which many company including LG and Huawei have already revealed plans of not refreshing their lineup next year. Motorola is the latest to join this bandwagon and according to Head Global Product Development for Moto, Shakil Barkat, there isn’t “enough pull in the market to put [a new smartwatch] out at this time”, as quoted by The Verge.
Motorola didn’t say that it was discontinuing its Moto smartwatch lineup, but it did say that it will be waiting for sometime to let the technology improve so that they can provide more value to customers than currently being provided.
Earlier this year Motorola had confirmed that they won’t be releasing a smartwatch in 2016 and now with no new model or Moto 360 refresh coming out next year, the Android Wear 2.0 will be coming out with a new smartwatch. Traditionally Moto smartwatch was the default wearable with which a new version of Android Wear 2.0 would be commercially launched, but that’s not going to happen in early 2017 when Android Wear 2.0 releases.
While Motorola says that there is still a lot of potential for wearables – specifically wrist based devices – it isn’t viable to release a new product or a refresh every year. The primary reason according to Barkat is that wearables do not have that broad an appeal for Motorola that it continues to work on it year after year.
Pebble is also in trouble and chances are that Fitbit will be acquiring the company for an amount less than $40. This is just a fraction of the valuation that Pebble garnered last year when Intel allegedly offered the company $740 million for a buyout.
Fitbit itself isn’t walking on green pastures for it is also dealing heavy blows due to low earnings and chances are that it might not have a hugely positive holiday quarter.