No Man’s Sky has garnered more trouble – this time with UK’s Advertising Standards Agency (ASA) after a formal complaint was filed with the agency by a Reddit user.
According to “AzzerUK”, the Reddit user who filed the complaint, the complaint had to be filed because the game doesn’t deliver what was promised through the trailers and this effectively means that the game that is being delivered to buyers isn’t as advertised. This calls for an investigation according to UK laws as any misleading advertisement about a product or service isn’t allowed in the UK.
In a statement to Eurogamer, the ASA revealed that they have contacted Hello Games as well as Valve about advertisements of No Man’s Sky and while the complaint is with respect to Steam, their ruling will also apply to the PlayStation Store listing and other adverts including YouTube videos.
The complaint is understandable because No Man’s Sky isn’t definitely the game that was promised. There were tons of features that were initially promised which never made to the released game. Things were so bad that hundreds of thousands of buyers applied for refund. While the game wasn’t perfect, there was a massive issue with public relations as well because Sean Murray promised things that he wasn’t able to deliver. Even Sony’s Shuhei Yoshida, President of Sony Worldwide Studios, agrees to this and this is evident from one of his statements about the game and the developers.
“I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one. “It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”