Trouble for Samsung might not be over yet post the culling of the Galaxy Note 7 globally and chances are that the South Korean electronics giant could eventually kill the whole Note lineup – a rather drastic yet a much needed step if it wants to ensure that Samsung’s image doesn’t get tarnished because of a single family of phones.
Samsung has been forced to pull the plug on its latest flagship Galaxy Note 7 after confirmed reports of explosions in a number of Note 7 phablets around the world. Batteries have been blamed for this major fiasco and while the initial response from Samsung was to replace the devices housing faulty batteries, that plan didn’t work out well for the electronics giant as the replacement devices also started exploding.
Note 7 effectively not only forced Samsung to wipe off a third of its profits in its latest estimates, the phone has tarnished the image of the Galaxy S7 maker massively. Initially being seen as a smartphone manufacturer that uses cheap material and an Apple copycat, Samsung slowly and steadily established itself as a major smartphone manufacturer around the world garnering the top spot in the segment. The Galaxy range of smartphones and tablets helped Samsung achieve a positive rating for itself globally and year after year it launched new handsets for every economy around the world.
Note 7 was an attempt to embark on a new level of refinement, user friendliness, security, productivity among other things and while the phone did receive great reviews from fans and critics alike, things took the worst turn after Note 7 started exploding across the globe.
It turns out that Samsung’s top management is mulling a rather drastic strategic step to abandon the entire production line of Galaxy Note-series smartphones. Why? The top honchos at Samsung believe that the exploding Note 7 has killed the ‘Note’ brand forever and this is based on surveys the company carried out in various markets including South Korea where 50 per cent people have “negative attitude” towards the Note branding. Samsung hasn’t officially revealed any such intentions and this is just part of rumours.
The decision might follow after Samsung decided that enough was enough and citing consumer safety, it stopped the sales as well as production of its Galaxy Note 7 smartphone. Samsung has ‘strictly’ advised customers to stop using the device. The killing of the Galaxy Note 7 also led the company to cut its operating profit outlook by $2.3 billion in the third-quarter.