Surface Pro 5 Surface Pro 5 is required urgently by Microsoft to boost sales of its Surface line of products as results of Q1 2017 haven’t been really great with 26 per cent decline in Surface revenue.
Microsoft revealed recently that while Surface line of products have been bringing in hefty profits, the latest quarter hasn’t been that great and that’s because of particularly weak Surface Pro 4 sales. Surface Pro 4 is over one and a half years old and calls for upgraded Surface Pro have increased over the last few weeks.
Surface Pro 4 was launched in 2015 and over the last two holiday seasons, it has been giving Microsoft great revenue numbers. But it turns out that the charm of the current generation two-in-one is over and it couldn’t continue with the momentum it had acquired during Christmas 2016. November and December 2016 were great months for Surface Pro 4 sales partly due to discounts and partly because MacBook Pro 2016 didn’t really impress a whole lot of people.
Come the first three months of 2017, Surface Pro 4 discounts continued but they didn’t really help Microsoft maintain the earnings from the Surface line-up. Surface Pro 4 is being offered at huge price cuts, but Surface Book isn’t being sold off at heavy discounts. Surface Book range of laptops is something that high-end users would find useful and not your everyday Internet browsing and movie watching computer user. That’s why Surface Book revenues have been down.
Surface Pro line-up of two-in-one is the most appealing for all types of consumers – be it students or professionals or even enterprise users. In its latest earnings report, Microsoft has blamed decline in Surface revenues on lower than expected Surface Pro 4 sales.
It is over one and a half year since the launch of Surface Pro 4 and consumers as well as the industry as a whole eagerly await a new Surface Pro device. Currently consumers are jumping ship to Surface Pro 4 alternatives and that is hurting Microsoft sales.
To ensure that people continue to buy Surface Pro hardware, Surface Pro 5 is required and that too within a couple of months at the maximum otherwise Redmond will lose a lot of Surface Pro 4 momentum and end up hurting itself.