MediaTek is keen on establishing itself as a strong player in the wearables market in India and for the purpose it has launched two new system-on-chips (SoCs) specifically targeted towards the health, fitness and wearables market in the country.
MediaTek has been one of the preferred choices for almost all the Indian smartphone companies for their mobile processor needs and why not as the company has on offer a range of such processors at affordable rates. The budget friendliness tag of MediaTek has enabled it to garner a lion’s share in the Indian subcontinent as far as smartphone processors are concerned and it intends to replicate this success in the wearable gadget scene.
The first SoC launched by MediaTek in India is the MT2511 which is a bio-sensing analog front-end (AFE) chipset that is in-built with an exclusive heart beat interval technology and 4KB SRAM that optimises the overall system power consumption for sleep heart rate monitoring.
Next up it is the MediaTek MT2523 that is designed for active and fitness smartwatches and is equipped with micro controller unit and helps deliver high-efficiency signal processing functionality at low power and low cost with ease-of-use benefits.
In a statement to the press the company said that they are focused on combining power with efficiency and they have taken it unto themselves to facilitate the growth of IoT products in India by providing solution oriented SoCs at affordable prices.
The MT2523 is also embedded with a GPS, dual-mode Bluetooth, and a MIPI-supported high-resolution mobile screen. End products powered by MT2511 and MT2523 are expected to land in the country by early 2017.