Surface Pro 5 should be a high priority for Microsoft considering that the software has just revealed that its Surface hybrid sales have declined over the last few months.
According to latest financial results released by Microsoft there has been a 26 per cent decline in sales of Surface devices year-over-year – a contrasting picture to what we came across when Microsoft reported over the top sales during last year’s holiday season. One of the primary reasons behind this has been the discounts on prices of Surface Pro 4 and Surface Book.
Holiday season sales are understandable, but it seems that consumers are now waiting for Surface Pro 5 and Surface Book 2. Both the devices are long overdue considering that both these devices are over a year old.
Satya Nadella admitted that in first quarter of 2017 sales of Surface devices fell short of expectations – primary reasons being end of product lifecycle and increased price competition.
With more and more companies joining the two-in-one devices bandwagon, pricing will definitely come down while hardware specifications are bound to improve for any given price point giving rise to healthy competition, but also directly impacting sales of devices – in this case Surface Pro 4 and Surface Book.
Nadella noted that the market has become highly competitive and because Microsoft’s devices carry a premium price tag, Surface revenues have suffered.
The wait for new devices
Fans have been eagerly waiting for Surface Pro 5 and Surface Book 2, but there has been no confirmation from Microsoft about when it intends to release the new devices thereby disappointing fans across the globe.
Microsoft is expected to launch Windows 10 Cloud on May 2 during an event and possibly new hardware that runs the new Windows 10 variant and if that actually happens, Redmond will effectively be facilitating new competitors of its Surface Pro and Surface Book devices.
This means that Microsoft really needs to go into top gear and push the launch of Surface Pro 5 to make up for the lost sales momentum and capitalize on the success of Surface Pro 4.