Tencent has announced a new drone dubbed Ying in collaboration with Xirodrone that not only records 4K videos while on the move, but also streams those videos to WeChat in 720p resolution.
Ying was first shown off at Consumer Electronics Show earlier this year and at the time there were no details of when the drone will be mass produced and when shall it be stocked on retailers’ shelves. It just so happens that Tencent has revealed the price and availability date of Ying – roughly $299 and end of October. Ying is a foldable drone that weighs less than a pound, and comes with a case to carry it around.
DJI, the most popular name in the business, unveiled its foldable drone Mavic Pro, priced at $999 last month. Interestingly, at the time of launch, the company pointed out that Mavic Pro could be folded down to the size of a ‘water bottle’. However, it should be noted that the two drones are not in direct competition as their target audiences are different. With Ying, Tencent is aiming for entry-level audiences, while DJI’s offering can be utilised by professionals.
Tencent’s Ying will be available in a range of colour options and might attract audiences that have never used the technology before. Due to its integration with the messaging platform, it might even bring the technology into mainstream use.
We will have to wait for an official word from the company to see if the quadcopter will be eventually launched in other countries as well.