After an extensive research spanning 15 cities in India, YouTube has launched its latest service ‘YouTube Go’ catering the next generation of YouTube users enabling them to fully discover all that YouTube has to offer.
The new app is completely re-imagined from the ground up for the next generation of YouTube users. Over the next few months, YouTube will be rolling the app out gradually to more testers, getting their feedback and improving the product before launching it to the general public.
YouTube has been periodically releasing features meant for developing countries including India. Back in 2014, the online video site launched YouTube Offline enabling users to watch videos without suffering from buffering. Subsequently it launched a new feature called Smart Offline under which users can schedule videos to be saved offline later at off-peak times, when there’s more bandwidth so data is faster and cheaper.
YouTube says that it realised that there’s still more that can be done for the next generation users and for this purpose it re-imagined the YouTube mobile app from the ground up and came up with YouTube Go that brings the power of video to mobile users in a way that is more conscious of their data and connectivity while also being social and relatable.
It allows its users to save and watch videos smoothly even in poor connectivity. It will also give them transparency and control over how much data they consume on videos, allowing them to preview videos first and choose the video’s file size before they save it offline to watch later.
Designed with four concepts in mind, the app is relatable, with videos and a user interface that is made for you. It is designed to be offline first and work even when there’s low or no connectivity.
It’s also cost-effective, tackling the cost of data usage and giving users more transparency about how big downloads and file sizes will be. And finally, it’s a social experience, connecting you with the people and content you care about.
Amongst a few notable features, the app includes find and discover relatable videos right on the home screen, preview videos before you save or watch, choose your resolution when saving or streaming videos, amongst others.
YouTube Go will gradually roll out to more people over the next few months, getting their feedback and improving the product before launching it widely.